Introduction: Use this template to structure your content creation and posting schedule for the next 3 months. This plan will help you stay consistent, engage with your audience, and grow your social media presence.
Content pillars are key themes or categories that guide your content creation. Choose 3-4 pillars that align with your brand and goals.
| Content Pillar 1 | Content Pillar 2 | Content Pillar 3 | Content Pillar 4 (Optional) |
|---|---|---|---|
| (Educational) | (Engagement) | (Inspirational) | (Promotional) |
Decide on the content formats you want to focus on for your social media platforms.
below is just an example you can choose to focus only on reels through out the week to reach more new people.
| Format | Description | Frequency |
|---|---|---|
| Reels | Short, engaging videos with trends or tips | 3-4 times per week |
| Posts | Static posts or carousel graphics | 2-3 times per week |
| Stories | Daily snippets, polls, Q&As, and updates | Daily |
| Live | Live tutorials or Q&A sessions | 1-2 times per month |
| IGTV/Long-form Video | In-depth tutorials, case studies | 2 times per month |
Each week, choose 1-2 content pieces from your pillars. Here’s a suggested weekly breakdown to follow:
| Day | Content Type | Content Idea/Topic | Content Pillar | Notes |
|---|---|---|---|---|
| Monday | Reel | Quick tip on a social media strategy | Educational | Keep it short and actionable |
| Wednesday | Carousel Post | “Top 5 tools for social media managers” | Educational | Use a simple, engaging design |
| Thursday | Story Poll | Ask followers about their struggles | Engagement | Engage with responses |
| Friday | Reel | Behind-the-scenes of your process | Inspirational | Show your day-to-day work |
| Sunday | Story | Share a motivational quote | Inspirational | Encourage engagement |
Each month should have a primary goal (e.g., engagement, educating your audience, or driving conversions). Adjust your content to reflect these goals.